Brand

About Us

Founded by George VanHaaften in 2023, Creative Blueprint stands to design and produce garments that give the everyday person a platform to express themselves through streetwear. We believe that fashion is more than just clothes; it's a medium for self-expression and an instrument to communicate your individuality to the world.

Our mission is to empower creativity and self-expression through innovative design and authentic storytelling. Each piece of clothing we put out is carefully crafted to convey a feeling of individualism through attention-to-detail and product innovation. We draw inspiration from all mediums of art and culture, and the inspiration behind each of our pieces is always listed in our product descriptions. 

Our logo is a horizontal and vertical reflection of our initials, CB, just like the clothes you put on each day are a reflection of your thoughts, experiences, and emotions. Our team understands that everyone requires a creative outlet, and we want our clothes to be yours.

No matter your background, we create for you

From our Founder:

When I first began conceptualizing Creative Blueprint in my college dorm room, it was simply a method of self-expression. I had long boxed myself into a “non-creative” world view, and my interest in the fashion industry forced me to reevaluate that self image. With no formal fashion education, I found a way to unlock a piece of myself I hadn’t been in touch with since a young child. 

To me, Creative Blueprint isn’t a fashion brand, its a key to unlock your inner child. My goal always has been and always will be to help others to rediscover this part of themselves. I truly believe our best selves are our most creative selves. That's why our output is an ongoing release of creative work that exists separate of product. 

CB has been my way of finding my path as an artist, and I sincerely hope it can play a role in helping you find yours. 

-George VanHaaften

Founder & Creative Director

About George VanHaaften

With no formal fashion background, George VanHaaften is a student at the University of Michigan whose journey into design grew out of a lifelong connection to basketball. The culture, discipline, and creativity he found in the sport became the foundation for his approach to fashion—merging a high-performance lifestyle with elevated streetwear.

Guided by a deep respect for high-achievers, George’s work focuses on elevating garments through thoughtful attention to detail and authentic design. As the Founder and Creative Director of Creative Blueprint, he leads every aspect of design and brand direction, building collections that reflect both craft and cultural storytelling.

Returning to his original passion for sport, George frequently works on custom Creative Blueprint commissions for college and professional athletes worldwide, collaborating on projects for names such as Frederick Richard, Will Tschetter, and Tarris Reed Jr. Beyond clothing, he views each project as a canvas for innovation—bridging design, fashion, and personal expression.